CCRG Jiu Chen Sales Center: A Fusion of Modern Aesthetics and Oriental Culture

Amber Design's Award-Winning Creation: A Space of Tranquility and Elegance

The design of the CCRG Jiu Chen Sales Center was inspired by the traditional Chinese painting technique of ink painting. The designers used this technique to create a space that is both simple and inclusive, with a black and white ink tone. The design theme of the space is the lotus pond moon color, which is expressed through the use of modern design techniques.

Located in Chengdu, a city known for its leisurely and peaceful lifestyle, the CCRG Jiu Chen Sales Center is a low-key, modest experience space. The design incorporates the diffusion form of ink and elements of arc and curve, using stones and aluminum plates to express the artistic conception of Moonlight over the Lotus Pond throughout the exhibition hall.

The design was realized using stainless steel mirrors on the ceiling, creating a distinct space perception with gradations. The lotus flowers, represented by still arcs and circles, float on the quiet water surface, adding a touch of elegance and pleasant beauty to the modern environment.

The design of the CCRG Jiu Chen Sales Center is not only aesthetically pleasing but also functional. The designers used the arc and round wall surface to divide the water into different natural areas. The moving form of goldfish is concealed in the design of the stairs, creating a strong visual impact.

The project was completed in September 2019 in Chengdu, China. The design team faced challenges in integrating the lotus pond into the space and creating a quiet and comfortable feeling. However, through careful planning and the use of materials such as JRG with a low carbon content, they were able to overcome these challenges and create a design that is both visually appealing and functional.

In conclusion, the CCRG Jiu Chen Sales Center by Amber Design is a remarkable fusion of modern aesthetics and traditional oriental culture. The design, which has been recognized with a prestigious Golden A' Interior Space, Retail and Exhibition Design Award in 2021, is a testament to the creativity and innovation of the design team. It is a space that not only serves its functional purpose but also provides a tranquil and elegant environment for its users.